The Awards

The Retailer Awards are a celebration of the very best automotive retailers; brands and individuals that not only inspire those in our industry, but set the bar for all retailers across all sectors.

This year we have seven exciting award categories designed to help us identify the best of the best. The winners of five of the categories will be determined either by the opinions of thousands of car buyers, a comprehensive mystery shopping programme, or from an in-depth analysis of millions of data points. 

Two categories are self-nomination, offering you the chance to show an independent panel of experts why you're the better than the rest: Business Initiative of the Year, and People and Culture Award.

This year's data driven categories:

Retailer of the Year Award   Our most prestigious award, designed to recognise the very best of the automotive retail industry.

Retailer of the Year Award

Our most prestigious award, designed to recognise the very best of the automotive retail industry.

Best Online Experience Award   A celebration of the industry’s very best digital forecourts, assessed by car buyers through visiting the dealer’s website.

Best Online Experience Award

A celebration of the industry’s very best digital forecourts, assessed by car buyers through visiting the dealer’s website.

Customer Experience Award   Recognising the retailer that is offering car buyers the very best customer experience across both their online and offline channels.

Customer Experience Award

Recognising the retailer that is offering car buyers the very best customer experience across both their online and offline channels.

Customer Choice Award   Here we’re looking for those retailers that have the highest rank based on reviews.

Customer Choice Award

Here we’re looking for those retailers that have the highest rank based on reviews.

Rising Star Award   Which individual or business is destined to set our industry alight? Find out on 18th July.

Rising Star Award

Which individual or business is destined to set our industry alight? Find out on 18th July.

 

This year's self-nomination categories:

Business Initiative of the Year Award   Our prestigious panel of independent expert judges will be looking for retailers that have successfully introduced a strategic business initiative.

Business Initiative of the Year Award

Our prestigious panel of independent expert judges will be looking for retailers that have successfully introduced a strategic business initiative.

People and Culture Award   If your business puts its people first and has created a dynamic, open and diverse work space then this exciting new award category is for you.

People and Culture Award

If your business puts its people first and has created a dynamic, open and diverse work space then this exciting new award category is for you.

Ted Cribley, Sales Manager of The Premium Car Collection:

It’s made a massive difference to our marketing. A consumer might not know anything about you, but they know that Auto Trader recognises you as the best and that means a lot. The Award doesn’t make people buy a car, but it certainly makes them pick up the phone and give us a call. They take a lot of confidence from the Award, and we do genuinely have people tell us that they only came to us because of it.”