About the Auto Trader Retailer Awards
To truly succeed in today’s fast moving and increasingly competitive retail market, the best retailers are providing car buyers with a total retail experience, which includes a blended omnichannel journey between the online and the offline.
From an engaging digital experience to outstanding customer service, the Retailer Awards recognise the top performing automotive retailers in the UK across eight different categories designed to showcase the best-of-the-best in all areas of modern retailing.
Why enter
Although we don’t like to brag about it, thanks to our scale and our 40 year heritage, Auto Trader is one of the UK’s most recognised consumer brands. We are the UK’s leading automotive platform, bringing together the largest and most engaged consumer audience with the largest pool of vehicles sellers. Our website and mobile platforms receive circa 85 million visits each month, and generated six times more automotive searches than Google.
More importantly, we're the UK's most trusted automotive classified brand, with nearly 10 times more consumers claiming to trust Auto Trader over our nearest competitor.
So, what does that mean for you? Well, in today’s competitive and complex marketplace, having an Auto Trader Retailer Award trophy in your cabinet (as well as window stickers, digital logos for your ads and website, not to mention photos, videos, press releases and social media assets – we arm our winners well!), is an incredibly effective way to stand out from your competitors, build confidence and that all important trust with car buyers!
How the awards work
The Auto Trader Retailer Awards are designed to recognise the very best retailers in the UK.
Our awards are based on an analysis of thousands of data points, independent judging and the largest dedicated automotive retail mystery shopping programme. Every one of our retailer partners are entered into our data based awards, with the top 1,000 retailers on our platform making it into the mystery shopping programme which determines the winner of our Customer Experience award and contributes to our most prestigious award, the Retailer of the Year.
We also open up our self-nomination awards to all retailers with these awards judged by an independent panel of experts. Confirmed judges for 2024 currently include experts from John Lewis, LinkedIn, MoneySuperMarket, and The Carbon Literacy Trust.