About the Autotrader Retailer Awards

The way people buy cars, bikes and vans has changed and the best dealers are changing with it. Today’s leading businesses deliver a seamless experience that makes buying easier, more transparent and more enjoyable for customers. The Autotrader Retailer Awards celebrate the very best in UK automotive retail. The awards recognise businesses that are setting the standard and redefining what great looks like. Winning isn’t just recognition from the industry, it’s a powerful signal to millions of car buyers that your business is one they can trust.

Why enter 

We are one of the UK’s most recognised and trusted consumer brands, with nearly 50 years at the heart of the automotive market. Every month, around 85 million visits are made to our platforms, connecting the UK’s largest audience of in-market car buyers with the biggest pool of dealers.

But this isn’t about us, it’s about what that reach and trust means for you. Winning an Autotrader Retailer Award is a powerful endorsement your customers recognise and believe in.

It helps you stand out in a crowded market, build confidence with buyers and turn great work into real commercial advantage. From digital badges and showroom materials to PR, social content and campaign support, we make sure your win works hard for your business, helping you attract more customers, win more trust and grow.

How the awards work

Our awards are designed to find and recognise the very best dealers in the UK, objectively and rigorously.

There are two ways you can win:

• The data-led categories leading to top 1%

• Entering our self-nomination awards

How we decide the top 1%

All dealer partners are automatically entered into our data-led awards. From there, the top 1,000 progress to our mystery shopping programme to help us determine our winners.

We choose them using:

• Analysis of thousands of real data points

• The UK’s largest dedicated automotive mystery shopping programme