The Momentum Award

For businesses achieving a step-change in growth through a new strategic direction. We’re looking for the industry’s next big success stories, business that have found their winning gear and are pulling away from the pack.  

This award celebrates businesses that are moving forward fast. A retailer that has fundamentally shifted gears. It’s about business as a whole moving from point A to point B. It’s for those rethinking how they operate, evolving their business model, or taking a new approach to drive results. 

Whether you’re a new business making your mark, or an established retailer that’s reinvented how you work, we want to hear from you. This category recognises momentum that comes from doing things differently to deliver a better experience for your customers. 

If you’ve built serious momentum by redefending your direction we want to see it. This isn’t about one single tool; it’s about a fundamental shift in your business model that has created growth.  

What we’re looking for: 

• A clear story of growth driven by transformation or a new approach  

• Strong recent performance, backed by what’s changed to enable it  

• Evidence of a distinctive strategy, model, or way of operating  

• Ambition and clear direction for what comes next  

• Evidence that growth or transformation has improved the customer experience 

• Results achieved in the last 12 months