About the Auto Trader Retailer Awards

To truly succeed in today’s challenging market, the best retailers must provide car buyers with a total retail experience – a blended journey between the online and the offline.

The Retailer Awards, and this year’s seven categories represent and celebrate that important development.

Why enter 

Although we don’t like to brag about it, thanks to our scale and our 40 year heritage, Auto Trader is one of the UK’s most recognised consumer brands. Our website and mobile platforms receive 63.8 million visits each month, making us the UK’s largest automotive marketplace and the UK’s 16th largest website.

More importantly, we're the UK's most trusted automotive classified brand, with nearly 10 times more consumers claiming to trust Auto Trader over our nearest competitor.

So, what does that mean for you? Well, in today’s increasingly competitive and complex marketplace, having an Auto Trader Retailer Award trophy in your cabinet (as well as window stickers, digital logos for your ads and website, not to mention photos, videos, press releases and social media assets – we arm our winners well!), is a great way to stand out from your competitors, build confidence and that all important trust with car buyers!  

How the awards work

The Auto Trader Retailer Awards are designed to recognise the very best retailers in the UK.

Our awards are based on an analysis of thousands of data points, independent judging and the largest dedicated automotive retail mystery shopping programme. Every retailer on Auto Trader is entered into our data based awards, with the top 1,000 retailers on our platform making it into the mystery shopping programme which determines the winner of our Customer Experience award.

We also open up our self-nomination awards to all retailers with these awards judged by an independent panel of experts.